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Alan Smart
Hi, I'm Alan Smart. Welcome to my profile!
Alan Smart's Bio:
Alan Smart's Experience:
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Marketing Consultant at Trinity Mirror Group PLC
February 2012 - September 2012o Speaking to merchants in Scotland about marketing themselves digitally on Trinity Mirrors digital deal platform. o Implementing and structuring deals on the digital platform. o Working with the team advising on UX for the website o Building reports for merchants on deal performance
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Marketing Consultant at LivingSocial
July 2010 - November 2011o Working with the team in Washington D.C pre-launch of the website o Involved in architecture of the website o Took the concept to market on Glasgow o Started with zero subscribers and built up to 180k o Feeding back deal metrics to merchants on deal performance o Complete ownership of deal structure and presentation of deal on website
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New media Consultant at Yell Group
September 2006 - July 2010o Authorized re-selling of Google Adwords o Full consultation with customers on digital product need o Selling the whole Yellow Pages new media portfolio o Sharing best practice with the team on new digital products o Pro-actively learning about search and paid search Year on year sales & revenue achiever. Part of the Yell 100 club year on year ( Top 100 consultants ) Nominated for a Gold award ( Highest possible accolade in the company)
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Sales Advisor at First Choice Holidays
July 1999 - August 2005I started working for the retail arm of First choice ( Travelchoice ) in Kilmarnock selling holidays to customers who enquired via classified teletext pages,I was involved in initial contact right through to car hire ,airport hotel & parking right through to ticketing . I won numerous awards for selling and was consistently in the top ten for National Sales . After four years i moved to First Choice in Manchester and sold for the tour operator directly,a fantastic company who were eventually acquired by TUI .
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Business Development Executive at Auto Trader UK
October 2012o Dealing with car supermarket, franchise & key accounts about their digital marketing objectives. o Speaking and articulating digital terminology from laymen terms through to boardroom level o Implementing digital strategy to meet objectives o Educating car dealers on all things social media o Sharing best practice seo (on-site & off-site) o Building paid search ( ppc ) campaigns based on clients objectives o Advising on best practice on website to increase quality score & lower cpc ( cost per click ) o Managing ppc budget and optimizing spend o Establishing website build needs from architecture to complete design and go live o Working closely with the digital team during website build to maximize UX o Building & organizing presentation decks to present back seo/ppc solutions o Feeding back metrics through Google Analytics
Alan Smart's Education:
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Kilwinning Academy
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Kilwinning Academy
Alan Smart's Interests & Activities:
Digital marketing,Ps4,card magic,stand up comedy,reading
